In response to this, I posted a Google AdWords code generator. It can be found on your Dashboard page under the Generate HTML menu.
You only need to fill in 2 boxes:
- The full URL to the landing page on your site which your ad will lead to
- A name by which you'll be able to identify this ad's traffic in your stats. Usually something like campaign_name/ad_group/ad_name is good enough. It just needs to be something that makes sense to you. Not everyone has the same way of organizing their thoughts, so I'm not going to force any naming conventions on you here.
Please note that this wizard can be used with other advertising programs as well. It's only called the AdWords tracker because of the popularity of that particular product. If you use the AdWords code successfully with other ad programs, please let me know which service you were using and how things worked out for you.