Wednesday, December 17, 2008

New Feature: AdWords Tracker Code

I've had a few inquiries lately about how to track Google AdWords (and other) advertising. It was possible to do this quite easily using multiple landing pages and the usual counter code, but that doesn't fit every use case. Sometimes you want to direct multiple ads (or even all of your advertising) to the same landing page. However, you may still want to distinguish which ad brought which traffic to your site.

In response to this, I posted a Google AdWords code generator. It can be found on your Dashboard page under the Generate HTML menu.

You only need to fill in 2 boxes:

  1. The full URL to the landing page on your site which your ad will lead to
  2. A name by which you'll be able to identify this ad's traffic in your stats. Usually something like campaign_name/ad_group/ad_name is good enough. It just needs to be something that makes sense to you. Not everyone has the same way of organizing their thoughts, so I'm not going to force any naming conventions on you here.
You'll be provided with helpful stats in examining your click traffic and you'll have some ammunition when trying to keep Google honest. After all, we all know that click fraud is out there. It's not a problem that has been solved.

Please note that this wizard can be used with other advertising programs as well. It's only called the AdWords tracker because of the popularity of that particular product. If you use the AdWords code successfully with other ad programs, please let me know which service you were using and how things worked out for you.

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